VK
NETWORK
Feed Management & Shopping Media

E-Commerce Shopping Ads & Performance Max Management

We manage Google Shopping and Performance Max campaigns for eligible e-commerce websites, focusing on Merchant Center feed diagnostics, product attribute enrichment, and structured inventory tiering.

Google Merchant Center Feed DiagnosticsPerformance Max Asset-Group HierarchyInventory Tiering & Custom Label Segmentation
Product Catalog Advertising

Driving qualified shoppers to your direct e-commerce website through product feeds.

E-commerce shopping advertising connects active product searches on Google directly with product pages on your independent online store.

Unlike standard text ads, Google Shopping and Performance Max campaigns rely fundamentally on product data feeds. Disapprovals in Google Merchant Center, missing GTIN identifiers, inaccurate pricing, or generic product titles immediately suppress catalog visibility and degrade auction competitiveness. VK NETWORK manages your Merchant Center infrastructure to ensure robust feed compliance.

We structure Performance Max asset groups around clean product segmentation, applying custom labels to distinguish high-margin items, best-sellers, and seasonal inventory. We configure search themes, monitor placement reports where available, and align shopping bids with your inventory reality. This service focuses exclusively on external Google advertising that drives shoppers to your brand website, maintaining strict separation from native retail marketplace advertising.

Feed & Campaign Obstacles

Technical issues that hinder e-commerce product advertising.

Product-feed advertising requires continuous data hygiene and granular inventory segmentation to remain commercially viable.

Challenge 01

Merchant Center Disapprovals & Policy Warnings

Data mismatches between website checkout pages and product feeds trigger automatic item disapprovals or account-level warnings in Merchant Center.

Challenge 02

Unsegmented Performance Max Asset Groups

Lumping entire product catalogs into single asset groups, preventing budget control across high-margin best-sellers versus low-margin clearance items.

Challenge 03

Weak Product Titles & Missing Attributes

Using brief, non-descriptive internal product titles that lack brand names, key specifications, materials, or sizing data required for Shopping search matching.

Challenge 04

Cannibalization Across Campaign Types

Running overlapping Standard Shopping and Performance Max campaigns without clear product exclusions, causing internal bidding friction.

Shopping Capabilities

Specialized management across Merchant Center and Performance Max.

Our shopping management service covers product feed audits, attribute enrichment, asset group structuring, and inventory-based bidding.

01

Merchant Center Setup & Feed Diagnostics

Reviewing Google Merchant Center accounts, diagnosing feed validation errors, resolving attribute warnings, and monitoring tax and shipping configurations.

Technical Deliverables & Focus
  • ―Merchant Center account health diagnostic audit
  • ―Feed error and warning remediation plan
  • ―Shipping, tax, and policy configuration check
  • ―Automated feed update schedule review
02

Product Title Optimization & Attribute Enrichment

Refining product titles with structured search attributes (brand, product type, key features, color, size) and mapping accurate Google product categories.

Technical Deliverables & Focus
  • ―Product title formula guidelines for high-volume SKUs
  • ―Google Product Category (GPC) taxonomy mapping
  • ―GTIN, MPN, and brand identifier data verification
  • ―Product description and specification enrichment advice
03

Custom Label & Inventory Segmentation Strategy

Implementing custom labels (0–4) to segment catalog inventory by commercial performance, gross margin tier, seasonality, and stock availability.

Technical Deliverables & Focus
  • ―Custom label taxonomy (Best-sellers, High Margin, Clearance)
  • ―Inventory tiering strategy for budget allocation
  • ―Product exclusion rules for out-of-stock or low-margin items
  • ―Seasonal product grouping architecture
04

Performance Max Asset-Group Structuring

Building organized Performance Max asset groups aligned with specific product categories, enriched with search themes and audience signals.

Technical Deliverables & Focus
  • ―Themed asset-group architectural blueprint
  • ―Search theme selection for algorithmic guidance
  • ―Audience signal configuration (customer lists, intent queries)
  • ―Negative keyword list application where supported
Execution Deliverables

Core deliverables for Shopping and Performance Max campaigns.

Every shopping campaign engagement delivers transparent documentation covering feed health, segmentation logic, and performance metrics.

Deliverable 01

Merchant Center & Feed Audit

Comprehensive audit of Merchant Center diagnostics, disapproved items, missing attributes, and feed synchronization workflows.

Deliverable 02

Feed Improvement Recommendations

Actionable technical guidelines for resolving feed attribute errors and establishing reliable store-to-feed integration pipelines.

Deliverable 03

Attribute Mapping & Enrichment Plan

Standardized attribute mapping framework aligning your e-commerce store catalog fields with Google Shopping specifications.

Deliverable 04

Product Segmentation Structure

Custom label taxonomy dividing your catalog into distinct commercial tiers for targeted budget and bid control.

Deliverable 05

Shopping Campaign Architecture

Structural plan detailing campaign boundaries between Performance Max, Standard Shopping, and catch-all catalog tiers.

Deliverable 06

Performance Max Asset-Group Framework

Structured asset groups combining product listing filters, headlines, descriptions, audience signals, and search themes.

Deliverable 07

Product-Level Reporting

Granular performance tracking identifying top revenue-generating SKUs, non-converting ad spend, and return on ad spend by product group.

Deliverable 08

Feed & Campaign Optimization Recommendations

Ongoing recommendations for adjusting custom labels, pruning non-performing items, and updating seasonal asset groups.

Commercial Value

Operational discipline for product-feed advertising.

We transform complex e-commerce product feeds into structured, high-performing advertising campaigns that protect product margins.

01

Feed Health & Account Continuity

Proactive diagnostic monitoring prevents Merchant Center disapprovals and policy flags from suppressing active product listings.

02

Margin-Protected Budget Allocation

Custom label segmentation ensures advertising capital flows toward high-margin and high-conversion products rather than clearance items.

03

Algorithmic Guidance with Search Themes

Performance Max asset groups are configured with clear search themes and audience signals to guide Google automation toward qualified buyers.

04

Separation from Marketplace Retail Media

External Google Shopping drives shoppers directly to your owned brand website, preserving direct customer relationships and first-party data.

Working Process

A 5-phase execution framework for e-commerce shopping campaigns.

From initial feed diagnostics to custom label segmentation and bid scaling, we follow a rigorous process for e-commerce media management.

Stage 01

Merchant Center & Catalog Audit

Inspecting Google Merchant Center diagnostics, feed sources, policy alerts, and existing shopping campaign structures.

Key Outputs
  • ―Feed diagnostic report and disapproval breakdown
  • ―Catalog attribute completeness check
  • ―Merchant Center policy compliance review
Stage 02

Attribute Enrichment & Category Mapping

Refining product titles, verifying GTIN data, and mapping your catalog to standardized Google Product Categories.

Key Outputs
  • ―Product title optimization guidelines
  • ―Category mapping schema
  • ―Identifier data remediation list
Stage 03

Custom Label Architecture & Segmentation

Defining custom labels to segment catalog inventory into distinct performance, margin, and seasonality tiers.

Key Outputs
  • ―Custom label implementation blueprint
  • ―Catalog grouping and filtering rules
  • ―Product exclusion criteria
Stage 04

Campaign & Asset-Group Configuration

Configuring Performance Max asset groups with category-specific product filters, headlines, descriptions, and audience signals.

Key Outputs
  • ―Asset-group deployment checklist
  • ―Search theme and audience signal setup
  • ―Initial target ROAS threshold calibration
Stage 05

Product Performance Review & Scaling

Analyzing SKU-level performance, adjusting custom labels based on seasonality, and scaling budgets toward proven product clusters.

Key Outputs
  • ―SKU-level performance diagnostic report
  • ―Custom label rebalancing recommendations
  • ―Ongoing feed hygiene monitoring
Frequently Asked Questions

Frequently asked questions about Shopping and Performance Max management.

Important clarifications regarding feed requirements, marketplace distinctions, and campaign guarantees.

Google Shopping and Performance Max are external advertising channels that display your physical products on Google search result pages and drive shoppers directly to your independent e-commerce website. Marketplace Retail Media (managed under our Marketplace Management service) displays native sponsored ads inside closed marketplace platforms like Amazon, Allegro, or Walmart Marketplace to shoppers already browsing inside those retail platforms.

Start a Project

Request a Shopping Campaign Consultation

Review your Google Merchant Center feed health, product catalog structure, and advertising goals with our team.

Direct Communication Channels

Reach our media team directly through your preferred channel for urgent inquiries or preliminary consultations.

Direct EmailWhatsAppTelegramInstagram
Legal Entity

VK NETWORK SOLUTIONS Kft.

Registered office

1063 Budapest, Bajnok utca 4/A, 1st floor, door 13, Hungary

View on Google Maps
Tax identification number

32832396-2-42

Company registration number

01-09-445015

Response Time: Within 1 business day

Every inquiry is reviewed by our team. We provide clear, practical assessments and recommendations without aggressive sales tactics.