Service ScopeServer-Side Tracking & GTM Server Deployment Architecture & Scope
Client-side tagging is increasingly restricted by browser privacy features (Safari ITP, Firefox ETP), network ad blockers, and strict data privacy regulations. Server-side tracking routes analytics and advertising data through your own cloud-hosted server container on your primary domain. You gain complete governance over customer data, extend attribution cookie longevity, and slash client-side browser load times.
Client-side tagging is increasingly restricted by browser privacy features (Safari ITP, Firefox ETP), network ad blockers, and strict data privacy regulations. Server-side tracking routes analytics and advertising data through your own cloud-hosted server container on your primary domain. You gain complete governance over customer data, extend attribution cookie longevity, and slash client-side browser load times.