Service ScopeMeta Conversions API (CAPI) Implementation Architecture & Scope
Browser-based Meta Pixels now miss 20% to 40% of conversion events due to iOS privacy controls, ad blocking software, and shortened cookie lifespans. Meta Conversions API (CAPI) creates a direct, server-to-server connection between your marketing infrastructure and Meta. We deploy robust CAPI setups with reliable event deduplication, hashed customer attributes, and high Event Match Quality (EMQ) scores that stabilize ROAS.
Browser-based Meta Pixels now miss 20% to 40% of conversion events due to iOS privacy controls, ad blocking software, and shortened cookie lifespans. Meta Conversions API (CAPI) creates a direct, server-to-server connection between your marketing infrastructure and Meta. We deploy robust CAPI setups with reliable event deduplication, hashed customer attributes, and high Event Match Quality (EMQ) scores that stabilize ROAS.